AI Creative Training
The biggest shift in creative work — for your whole team, together.
Most creative teams have one or two people who figured out AI. The rest are watching and waiting — and every week that gap compounds. The teams that figure this out together will produce work that makes everyone else look like they're standing still.
Led by Jeremy Somers — Creative Director · Nike · Apple · Spotify · Pepsi
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Trusted by teams at
Why it matters
One person learning AI doesn't change how a team works.
It creates a two-speed operation. The AI champion does more, faster. Everyone else waits. Output becomes inconsistent. Resentment builds quietly. And you — the person responsible for the team — are the one watching it happen.
The shift that matters happens when the whole team moves together — same methodology, same language, same standard. That's when the operation changes. That's when the results show up in the numbers.
One person learns AI
The whole team trains together
Inconsistent quality and output
A shared standard everyone holds
Experimental, individual workflows
Documented, repeatable processes
AI champion + everyone else
A team that operates at the frontier
96%
Avg. time savings per campaign
400%
Increase in creative output
$280K
Saved on a single brand launch
3
Enterprise teams transformed
How It Works
Three steps. No obligation until step three.
01
Book a free Training Assessment
30 minutes with Jeremy. We map your team's current state, where AI would have the highest impact, and which program is the right fit.
02
Get a custom proposal
Scoped to your team size, goals, and timeline. Not a generic package — a specific program built around what you actually need.
03
Your team trains together
Everyone in the room. Same methodology, same quality bar. Real AI-assisted work by week two — not at the end, halfway through.
Programs
Three formats. One goal: your whole team at the frontier.
Half-day workshop
Foundations
Align your whole team on AI tools, workflows, and a shared methodology in a single session. Everyone in the room. Everyone at the same level. Everyone with the same language.
Best for: Teams starting the journey together
Learn more4-week sprint
Accelerator
Intensive, hands-on training for your whole team. Everyone ships real AI-assisted work by week two — not just the one person who already figured out Midjourney.
Best for: Teams ready to implement together
Learn more8-week program
Transformation
Full operational transformation. Custom workflows, governance, and role-specific training across your entire team. The whole operation changes — not just the individuals in it.
Best for: Teams going all-in on AI creative
Learn moreThe NotContent Method
Diverge. Converge. Systemize.
AI is a creative force multiplier, not a replacement engine. Our methodology separates exploration from execution, ensuring speed never compromises taste.
When a whole team learns the same framework, the gains compound. Everyone explores smarter, executes cleaner, and builds on each other's work instead of reinventing it.
01 / Diverge
Use AI for volume, surprise, and style discovery. Midjourney as your visual sparring partner.
02 / Converge
Lock in direction. Switch to precision tools for production-grade, brand-aligned execution.
03 / Systemize
Encode your best workflows into repeatable processes. Make AI output predictable and scalable.
Results
Real teams. Measurable transformation.
Fintech / Enterprise
Cash App
Took an internal creative team from zero AI capability to a cohesive AI production unit. Revolutionized their pitch and brainstorm process, enabling 10x faster campaign execution across performance marketing.
10x
Faster campaign production
Brand Agency / LA
Herman Scheer
Trained internal teams and key freelancers to produce entire brand campaigns for major supermarket brands using AI workflows. Expanded production capacity without expanding headcount.
Full campaigns
Produced end-to-end with AI
Beauty / CPG
Maesa
Trained from 0-to-1, then immediately ran a live brand launch in Target. Saved $280,000 against traditional production costs and did it in one-fifth of the time.
$280K saved
On a single brand launch
The creative teams that figure this out together are going to be very hard to compete with.
The ones who don't will be the ones lowering rates to compete with teams that produce twice as much at half the cost. We've trained Cash App, Herman Scheer, and Maesa. Let's talk about your team.
Book Your Training Assessment30 minutes. No pitch. Just a clear picture of where your team stands and what to do about it.