Two people on your team got good at AI. The other twelve are watching.
You’ve tried the fix. A half-day workshop, a certificate, a PDF nobody opens again. This is the other thing — eight weeks, one operating model, installed across the whole team.
Built by an operator, not a consultant.
Jeremy Somers spent 15 years directing creative at Spotify, Pepsi, Samsung, Mercedes-Benz, Google and Microsoft.
He founded the first AI-assisted creative agency in 2022.
NotContent Training is the operating model that agency runs — the same system behind Cash App’s 90% production cut, Maesa’s $280K single-launch saving, and Herman Scheer’s $4.5M in year-one savings.
Techniques over tools.
The tools change every six months. The way of working doesn’t. We teach the technique layer that survives every release — so the work compounds instead of restarting each quarter.
Most teams think they're AI-ready. Almost none actually are.
Find out exactly where your team stands — and what to do about it.
2 minutes. Free. No pitch.
Not a webinar.
Not tool tutorials.
Not a certification for LinkedIn.
If a workshop was going to fix this, it already would have. This is the other thing: eight weeks, one hour a week, your whole team — dangerous with AI in weeks, not quarters.
Read why →Every creative team I work with has the same shape. One or two people quietly dangerous with AI. Everyone else experimenting alone.
That’s not a skills problem. Nobody built a system.
Every week the gap compounds — in output, in speed, in what leadership sees when they compare your team to the one down the hall.
Real results from real training engagements — not projections.
$8M+
Combined client savings
90%
Avg. production-time reduction
3
Enterprise teams shipped
“Jeremy and NotContent will save us tens of millions of dollars in the next year alone.”
— Oshyia Savur, VP Marketing, Maesa · On stage at Shoptalk, 2025. Unprompted.
Creative clients include Adidas, Google, Cash App, Maesa, Tommy Hilfiger, Target.
Recent Training Results
Featured case study · Cash App
The campaign work the team produced with the operating model — production time cut to 10%, an estimated $3.5M in year-one savings.
$3.5M
Estimated year-one savings
Cash App
“Jeremy’s training was fun and really gave us the strategies, frameworks, and tools that we needed to completely revolutionize how we produce creative — both internally for pitching and externally for production.”
Jose Diaz, Head of Production, Cash App
Post-training debrief
Fifty options in. One direction out. Documented.
Diverge
Fifty options at a speed the team has never had. No judgement yet.
Converge
Human taste applied. The cost of the work drops, the quality doesn’t.
Build
The way of working, written down. A one-off saving made permanent.
Why NotContent[NC]Most AI trainers teach tools.
Tools change every six months.
We teach a way of working.
Production-tested, not theory-tested.
Everything we teach has shipped on real campaigns — for Cash App, Maesa, Herman Scheer. Your team learns what works in production, not what sounds good in a seminar.
Built on your brief, not a stock playbook.
Every engagement starts with your brand assets, your workflows, your production bottlenecks. You end with a system your team owns and runs — not notes from a course.
We don’t disappear after week 8.
Tools change quarterly. The methodology doesn’t. Monthly coaching keeps your team current as the landscape shifts — most training fades within 60 days; ours compounds.
For creative and media teams of 8–30 with real production volume — and a leadership team that’s done experimenting.
Your team's next 90 days will matter more than the last 18 months. Twenty minutes. No pitch deck.