About
We've done the work. Now we teach it.
NotContent isn't a training consultancy that read a book about AI. We built one of the first AI-assisted creative agencies — figuring out how to execute real campaigns for real brands before most agencies knew what Midjourney was. We teach what we've shipped, at scale, for clients who couldn't afford for it not to work.
Your Trainer
Jeremy Somers
Jeremy spent 15 years as a creative director — Nike, Apple, Pepsi, Spotify, Mercedes-Benz — and watched the creative industry change faster in the last three years than it did in the previous fifteen. So he stopped working for agencies and built one that ran on AI from day one.
NotContent was one of the first AI-assisted creative agencies — producing real campaigns for real brands before most of the industry caught on. The agency delivers 2× content output in half the time. Work has appeared across 11,473+ retail locations. None of it was possible without figuring out, the hard way, what actually works.
That operational knowledge — what works at production scale, what doesn't, and why — is what the training programs are built on. He's trained enterprise teams at Cash App, Herman Scheer, and Maesa. Not taught slides. Transformed operations.
Brand experience
Jeremy's photo here
Why NotContent
Most AI trainers teach tools. We teach production.
Earned in the Field
Everything we teach has been production-tested on real campaigns for real clients. Your team learns what actually works — not what sounds good in a seminar.
Built to Outlast the Tools
Tools change every month. The Diverge/Converge/Systemize methodology is tool-agnostic — so when Midjourney changes (and it will), your team knows exactly how to adapt.
Taste Stays in the Room
We train teams to use AI as a force multiplier for human creativity — not a replacement for it. Speed without taste produces mediocrity at scale. We don't teach that.
Your Brand, Not a Generic Exercise
Every program is built around your brand assets, your style guides, your production needs. By the end, your team has workflows that work for your operation specifically.
We Don't Disappear After Week 8
Monthly maintenance calls keep your team current as AI evolves. Most training fades within 60 days. Ours compounds — because we're still there when it matters.
The Numbers Are Real
Maesa saved $280K on a single brand launch. Cash App went 10x on campaign velocity. We run before/after benchmarks on every program — so you can see exactly what changed.
If this is the kind of training you've been looking for, let's talk.
Start with a 30-minute Training Assessment. Jeremy will map your team's current state, identify where AI would have the highest impact, and recommend the right program. No obligation.
Book a Training AssessmentNot sure which program fits? Take the 2-min Scorecard →