We've done the work.
Now we teach it.
NotContent isn't a training consultancy that read a book about AI. We built the first AI-assisted creative agency — working with Adidas, Sephora, Google, Meta and more — figuring out how to execute real campaigns for real brands before most agencies knew what Midjourney was.
Jeremy Somers
Jeremy spent 15 years as a creative director — Nike, Apple, Pepsi, Spotify, Mercedes-Benz — and watched the creative industry change faster in the last three years than it did in the previous fifteen. So he stopped working for agencies and built one that ran on AI from day one.
NotContent was the first AI-assisted creative agency (launched before ChatGPT, in 2022) — producing real campaigns for real brands before most of the industry caught on. The agency delivers 2× content output in half the time. Work has appeared across 11,473+ retail locations. None of it was possible without figuring out, the hard way, what actually works.
That operational knowledge — what works at production scale, what doesn't, and why — is what the training programs are built on. He's trained enterprise teams at Cash App, Herman Scheer, and Maesa. Not taught slides. Transformed operations.
Brand Experience
Most AI trainers teach tools.
Tools change every six months.
We teach a way of working.
Fifteen Years Inside the Work
Spotify. Nike. Pepsi. Samsung. Mercedes-Benz. Every framework I teach has shipped on a real campaign with a real client and a real deadline. None of it is theory.
I Built the Agency First
NotContent was the first AI-assisted creative agency, launched in 2022 — before most of the industry knew what Midjourney was. The training is everything we figured out the hard way producing actual campaigns.
Methodology Over Tools
Tools change every six months. Diverge / Converge / Systemize doesn’t. I teach the way of working that survives whatever the platforms do next.
Direct, Without Apology
I won’t sell you the workshop. I won’t pretend AI is going to fix what your leadership hasn’t decided. I tell teams exactly where the gaps are — and exactly what to do about them.
Built Around Your Operation
Every engagement is shaped to your brand, your team, your production reality. By the end, the workflows are yours — not a generic playbook with your logo on it.
I Stay Past Week Eight
Most training fades inside sixty days. Mine compounds. Monthly coaching keeps the methodology sharp as the landscape shifts — because the part that matters is what your team is still doing six months on.
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