Fintech
·8-Week Operating Model
Cash App
Part of Square and Block. Trained a small internal creative team — producers, designers, 3D artists. Production-ready by halfway through. Process reduced to 10% of the usual time.
90%
Reduction in production time
$3.5M
Estimated year-one savings
30%
Increase in campaign output
A multi-billion dollar company. A small creative team.
Cash App — part of Square and Block — has a small but mighty internal creative team. Producers, designers, 3D artists. They needed to produce more campaigns, faster, while still securing budgets for big hybrid productions — TVC, out-of-home, digital.
The existing process was too slow to keep up with the pace the business demanded.
Every role. Production-ready by halfway.
We trained everyone — producers, designers, and 3D artists — on the NotContent Method. By halfway through the training, the team was production-ready.
They were using AI to pitch internally, get budgets approved, and prepare for hybrid productions across TVC, out-of-home, and digital campaigns.
10% of the time. $3.5M in estimated savings.
We refined their process down to 10% of the time it would usually take to pitch and secure budgets for actual campaigns.
Estimated increase in campaign capacity: at least 30%. Estimated cost savings over year one: in the range of $3.5 million.
The team now moves faster, pitches stronger, and produces more — without adding headcount.
Campaign work produced by the Cash App creative team with the operating model — weeks after the training.
“The energy was genuinely good — Jeremy didn’t just read slides, we laughed, got real examples instead of theory, and there was zero consultant nonsense.”
“Jeremy was an awesome teacher and genuinely helped me level up in a way that really clicked for me as a creative producer. The course gave me a completely new arsenal of tools to add to my toolbox, but more importantly, it reframed how I think about creativity and building.
I’ve typically been someone who sits a bit more on the sidelines, helping support the creative team and bring ideas to life. But Jeremy made it clear that with the right tools, everyone can be a builder. That shift has been huge. I’m already finding myself teaching creatives tips and tricks I learned from him — especially around prompting, briefing, speed, and creative direction.
It felt like we leveled up five times over the course of the class. Jeremy made AI feel practical, creative, and approachable, and I walked away feeling way more confident in how I can use it in my day-to-day work.”
Could your production model handle this kind of compression?
Two minutes. Ten questions. A diagnosis you can act on.