Fintech
·8-Week Transformation
Cash App
Part of Square and Block. Trained a small internal creative team — producers, designers, 3D artists. Production-ready by halfway through. Process reduced to 10% of the usual time.
90%
Reduction in production time
$3.5M
Estimated year-one savings
30%
Increase in campaign output
A multi-billion dollar company. A small creative team.
Cash App — part of Square and Block — has a small but mighty internal creative team. Producers, designers, 3D artists. They needed to produce more campaigns, faster, while still securing budgets for big hybrid productions — TVC, out-of-home, digital.
The existing process was too slow to keep up with the pace the business demanded.
Every role. Production-ready by halfway.
We trained everyone — producers, designers, and 3D artists — on the NotContent Method. By halfway through the training, the team was production-ready.
They were using AI to pitch internally, get budgets approved, and prepare for hybrid productions across TVC, out-of-home, and digital campaigns.
10% of the time. $3.5M in estimated savings.
We refined their process down to 10% of the time it would usually take to pitch and secure budgets for actual campaigns.
Estimated increase in campaign capacity: at least 30%. Estimated cost savings over year one: in the range of $3.5 million.
The team now moves faster, pitches stronger, and produces more — without adding headcount.
Campaign work produced by the Cash App creative team after NotContent training.
“Jeremy's training was fun and really gave us the strategies, frameworks, and tools that we needed to completely revolutionize how we produce creative — both internally for pitching and externally for production.”
— Jose Diaz, Head of Production, Cash App
Could your production model handle this kind of compression?
Two minutes. Ten questions. A diagnosis you can act on.