NOTCONTENT / training

Flagship Program / 8 Weeks

AI Creative Transformation.

You've seen what AI does for one person. This is what it does for a whole operation. Eight weeks. Custom workflows. Role-specific training. Governance policy. Ongoing support. Your team runs AI-assisted production independently when it's done.

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The Problem

You've done some training. Nothing changed.

A few people attended a workshop. Someone got good at prompting. By Monday they were back to their old workflows. Output looks the same. Leadership isn't convinced. The operation hasn't moved. That's not a skills problem — it's an implementation problem.

The Solution

Implementation, not just instruction.

Over 8 weeks, we don't teach tools and leave. We build the operating model: custom workflows for your specific production setup, role-specific tracks for every function, a governance policy your team actually uses, and the ongoing support to keep it compounding.

Curriculum

8 weeks. 4 phases.

Weeks 01-02

Audit & Foundation

  • AI Creative Audit of current workflows and bottlenecks
  • Tool ecosystem setup (Midjourney, production tools, systemization layer)
  • Team skill baseline assessment
  • NotContent Methodology deep-dive: Diverge/Converge/Systemize

Weeks 03-04

Divergence Mastery

  • Midjourney advanced techniques: style refs, image refs, combinatorial batching
  • AI as a visual sparring partner for concepting
  • Prompt engineering for brand-specific output
  • The Stop Rule: knowing when to shift from exploration to execution

Weeks 05-06

Convergence & Production

  • Production-grade tools for precision execution
  • Brand asset integration into AI scenes
  • Video transformation and extension workflows
  • Quality control: maintaining brand standards at AI speed

Weeks 07-08

Systemization & Governance

  • Building repeatable workflows for your specific operations
  • AI governance policy development (approved tools, data protocols, disclosure)
  • Proprietary prompt playbooks for your brand/category
  • Before/After production benchmark report

Sounds like the right fit?

Book a free 30-minute assessment. No pitch — just a clear recommendation for your team.

Book a Call

What's Included

Eight deliverables your team owns when it's done.

Not slides from a seminar. Not recordings to watch later. Actual assets: the workflows, the policy, the playbooks, the prompt library — built around your brand and your production setup, so it works after we're gone.

  • 2-day in-person intensive kickoff
  • Weekly 2-hour live sessions with Jeremy Somers
  • Role-specific tracks (Creative Directors, Designers, Strategists, Production)
  • Bi-weekly 1-on-1 coaching sessions
  • Custom workflow buildout for your operations
  • AI Governance Policy document (custom to your org)
  • Proprietary prompt playbooks for your brand
  • Slack channel for async Q&A throughout the program
  • Before/After production benchmark report
  • Certificate of completion

Ongoing Support

We don't disappear after week 8.

AI moves fast. Your team needs someone keeping them current. Every program includes ongoing monthly maintenance to ensure what you built keeps compounding.

  • Monthly maintenance call (new tech, models, workflows, troubleshooting)
  • Slack access for real-time questions
  • Tool update briefings as the landscape evolves
  • Priority access to new training modules

Investment

Custom-scoped. ROI-anchored.

Every team gets a custom proposal based on size, AI maturity, and production goals. There's no generic tier — just a specific program scoped to what you actually need.

Reference point: Maesa saved $280,000 on a single brand launch after the Transformation. Cash App went 10x on campaign velocity. The program pays for itself on the first project it touches.

What a training assessment covers

  • Current team workflow and AI maturity audit
  • Identification of highest-impact AI opportunities
  • Custom program recommendation and timeline
  • 30 minutes. No pitch. Just clarity.
Book Your Assessment

Not the Right Fit If

This program isn't for everyone.

The Transformation works when leadership is committed, the team is willing, and there's genuine intent to change how the operation runs. If any of these describe your situation, the Foundations workshop is the better starting point.

Leadership hasn't fully bought in — there's no mandate for this

You want a one-off event, not an operational change

You're looking for the cheapest way to tick an AI training box

Your team isn't ready to change how they work, just learn some tools

Who This Is For

Built for creative teams that ship real work.

In-House Creative Teams

Brand teams at companies that want to produce more without growing headcount.

Creative Agencies

Agencies that need to deliver faster, expand capabilities, and stay competitive.

Production Studios

Studios that want AI-augmented workflows for photo, video, and campaign production.

The teams that move first win.

We take on a limited number of Transformation clients each quarter to ensure the program stays genuinely custom. If you're considering this for your team, the assessment is the right first step — it costs nothing, and you'll leave with a clear picture regardless of whether we work together.

Book a Training Assessment