Maesa

Maesa is the world's largest mass-beauty incubator — the company behind Kristin Ess, Hairitage, Being Frenshe, Fine'ry, MIX:BAR and a dozen more, on shelves in Target, Walmart, Ulta, CVS, Kroger and Amazon. Two internal creative teams carry that entire portfolio: every identity, every package, every campaign.

The catch: launching a new brand took nine months and roughly $280,000. At portfolio scale, that timeline was the ceiling on how fast the whole business could grow.

You've seen their work in every aisle in America. Most people just don't know Maesa made it.

We trained both internal creative teams — every designer, every art director, every copywriter — on one AI operating model, using their actual brand assets and live campaign briefs from day one.

A repeatable system for producing identity, packaging and campaigns at the quality Target and Walmart demand. Before the training was finished, they were running it on a live launch.

A new hair-care brand went from concept to every Target shelf in the country in three months instead of nine — built almost entirely on what we taught them.

The saving on that single launch was about $280,000 that stayed in the business — and the model is now the default across the portfolio.

That model is now rolling out across all 12+ brands — the way every launch, every refresh and every campaign gets made.