Maesa

Maesa is the world's largest mass-beauty incubator — the company behind Kristin Ess, Hairitage, Being Frenshe, Fine'ry, MIX:BAR and a dozen more, on shelves in Target, Walmart, Ulta, CVS, Kroger and Amazon. Two internal creative teams carry that entire portfolio: every identity, every package, every campaign.

The catch: launching a new brand took nine months and roughly $280,000. At portfolio scale, that timeline was the ceiling on how fast the whole business could grow.

You've seen their work in every aisle in America. Most people just don't know Maesa made it.

We trained both internal creative teams — every designer, every art director, every copywriter — on one AI operating model, using their actual brand assets and live campaign briefs from day one.

Not a tool demo. A repeatable system for producing identity, packaging and campaigns at the quality Target and Walmart demand. Before the training was finished, they were running it on a live launch.

A new hair-care brand went from concept to every Target shelf in the country in three months instead of nine — built almost entirely on what we taught them.

The saving on that single launch was about $280,000. Work that used to cost six figures now costs close to nothing.

That model is now rolling out across all 12+ brands — the way every launch, every refresh and every campaign gets made.