Beauty / CPG
·8-Week Transformation
Maesa
Trained two internal teams across a dozen beauty, hair, and fragrance brands. Launched a new brand into every Target store entirely with AI. 3 months instead of 9. $280,000 saved.
$280K
Saved on a single brand launch
3 months
Instead of the usual 9 months
12+ brands
Rolling out AI processes across all
A dozen brands. Two teams. No AI process.
Maesa is one of the largest indie beauty incubators in the world, producing in-house brands of beauty, hair, and fragrance for Target. Two internal creative teams. Over a dozen brands.
The production process for launching a new brand typically took nine months and cost $280,000. They needed to move faster without sacrificing the quality Target demands.
Two teams trained. All creatives.
We trained two internal teams — every designer, every art director, every copywriter — working with their actual brand assets and real campaign briefs from day one.
Before the training was finished, they were applying the methodology to a live product launch.
New brand in Target. 3 months. Near zero cost.
They got from concept to market and into every Target store with a new brand of hair care — built entirely on what we taught them.
What usually takes 9 months and costs $280,000 took 3 months and cost them close to zero.
They are now rolling out those creative processes across every brand — and are able to launch new brands at scale, fast.
“Jeremy and NotContent will save us tens of millions of dollars in the next year alone.”
— Oshyia Savur, VP Marketing, Maesa / On stage at a national beauty conference
Could your team move this fast?
Two minutes. Ten questions. Honest answer on whether you're ready.